Digital Artefact – @thatlittleshopinjannali

Digital Artefact – @thatlittleshopinjannali

My digital artefact is an Instagram page for my mum’s small business. The business is called That Little Shop In Jannali. @thatlittleshopinjannali specialises in women’s fashion and homewares. I created and run this Instagram page for my mum as a way to promote her business and to connect with customers on a more personal level. My mum brought the business in November 2017, meaning the Instagram page is 3 years old.

I have been working on this digital artefact since the beginning of my university degree. I have spent 3 years developing my digital artefact into what it is today. I have used multiple tactics and methods to keep my digital artefact up to date and engaging for the followers and also for my mums business. When I saw that this subject involved more assignments involving a DA, I was undecided as to whether I should continue my DA or start fresh with a new idea. After 2 years of focusing on this DA for 2 years, I felt like I wanted to do something new. However, I felt that my original DA hadn’t reached its conclusion, therefore I decided to continue and finish my degree with my very first DA that I have been developing since day one. 

Over the past 2 months, my digital artefact has developed in many ways. There have been highs and lows throughout the process of creating and developing my digital artefact. I found most of the techniques I used to reach my goals for this DA worked efficiently and effectively. My goals for this DA were to make an engaging Instagram page as a platform for the promotion of the business and as a way to connect as much as possible with customers and also to widen the target market. 

Ideating: My DA is my mum’s small business Instagram page called That Little Shop In Jannali. I help run the Instagram page for my mum as a way to promote her business and to connect with customers on a more personal level. The business focuses on the target market of women between the ages of 18 – 60. When trying to think of a digital artefact, the idea of using my mum businesses Instagram came to mind due to the fact that I ran it already.

For my DA, is used the process guide of Fast, Inexpensive, Simple and Tiny (FIST).

  • Fast: My Da was fast because everything I needed photos and content was already in-store and online.
  • Inexpensive: My DA was easy and affordable because it is an Instagram account and Instagram accounts are free unless you use the promotional features which I didn’t use for my DA.
  • Simple: The DA was simple because again, it’s an Instagram page.
  • Tiny: The DA was only one social media platform which made it easy and accessible for me to keep track of and update throughout the process of this assignment.

Prototyping: Over the course of my DA, I used different methods to get more engaging followers, likes and comments. Some of the methods I used were conventional and well-known Instagram hacks. 

The first hack was the ‘Follow for Follow’ method. The Instagram page has gained 98 followers. I gained followers by finding similar business Instagram’s to That Little Shop In Jannali and went and followed their followers. This caused a follow-for-follow situation. This is a very well known and used hack that is used by a lot of business Instagrams around the world. 

The second method I used was tagging brands in content. By tagging brands in the content we post of their products, it allows our audience to gain more of an insight into the brands we’re stocking and if we’re lucky, the brand will repost our content. Brands posting photos of products they have and tagging us in it as a stockist was great for the business. It provided their followers with our Instagram, which is something we hoped for! For example, a brand posted a photo of one of their jackets and then tagged all the retailers that have that product in their stores, including us, which is great and much-needed exposure for the business.

The third method I used was posted on Instagram twice a day. It keeps our feed fresh and engaging while also keeping our page up to date and keeps followers aware of new stock we have in. We also tag products in our posts so customers can click a link on the post that takes them straight to the website and product for them to browser and purchase. 

The fourth method I used on my DA was ‘Hashtagging’. Hashtagging on new posts gained followers and heaps more engagement on the post. I used a mix of popular Instagram tags and tags and related to the actual photo I was posting. Hashtagging caused an influx of engagement on a post and lead to actual followers. 

Lastly,  I used Instagram business tools to see the progress of my DA. I focused on age and gender. With this feature, I can see all kinds of information about post engagements, followers and content interactions. I can see the percentage of gender that followers, the top locations and the age range. 

Content Creation

In regards to creating content for the Instagram page, we came up with a few ideas to liven things up. First was photoshoots. Mum got a couple of her friends over and did a photoshoot in some of the clothing that is sold in store. It’s a way for us to create content that is our own and that we can post anytime. 

Research

I wanted to do some research into business Instagrams and into methods that make them successful. One blog I found regarding this topic was called ‘7 Simple Steps to Master Instagram for Business’. ‘Although Instagram’s one billion user mark is just around the corner, marketers are still hopping on the bandwagon by the masses. And why not? As the platform continues to roll out new business specific features, there’s perhaps a no better time than now to build your Instagram presence from scratch. The beauty of using Instagram for business is that the platform isn’t reserved for any particular brand, by the way. Running a brick-and-mortar business? An e-commerce empire? Or maybe you’re a solo business trying to snag some clout? Good! There’s an audience on Instagram that’s waiting for you.’ This direct quote from the blog is an a amazing piece that shows that Instagram isn’t a platform that is slowing down now or anywhere in the near future, making it one of the best platforms to promote a business, especially a smaller, family-run business. The article also talks about 7 tips and tricks as to how to fully utilise the full opportunity of all the business features Instagram has to offer.

Another article I found focused more on smaller businesses and ways to help them promote their business against bigger companies. The article ‘ The Complete Guide to Social Media for Small Business’. ‘While finding and keeping customers is a challenging endeavour, it’s equally if not more important to maintain and build relationships with the customers that you already have. Any missed opportunities or poor customer experiences can spread through your client-base like wildfire, leading to churn that can cost you the business you’ve worked tirelessly to build. These missed opportunities and poor customer experiences are especially dangerous if you’re not active and engaging on social as a business because they’re invisible to you until it’s too late. Not only that, but the number of social users willing to buy from you skyrockets if you use social media not just for publishing, but for actually engaging with your social media audience.’ This articles goes into the importance to connect with a customer but also the ability to keep the customer coming back to your Instagram page. There is also research that should 57.5% are more likely to purchase from a business they follow on Instagram than one they don’t.  

What didn’t work for my digital artefact:

Not posting regularly – One thing that didn’t work for my digital artefact was not posting regularly. If I didn’t post 4-5 times a week, I would lose followers and engagement with posts. By testing to see how many posts were ideal, I am able to see how many posts is too much and how many is not enough.

Not posting at the optimal time – Not being able to find the perfect time to post to get the most engagement. I found that 6 pm-9 pm was optimal time because people were coming home from work and catching up on their social media from the day.

The future of That Little Shop In Jannali:

Overall, I have very much enjoyed developing and expanding my digital artefact. Reflecting on the past couple of months, there have been many ups and downs in the development and progress of the DA. Making sure the Instagram page is engaging and effective isn’t as easy as it seems. The Instagram page was insightful and lead to new processes and new ideas. These ideas I hope to use in the future of my DA. It has been a pleasure to following along with all my classmates and watch as their digital artefacts developed along with mine. It has been an enriching experience and one that I’m sure will be helpful when entering the corporate world. My digital artefact is something I’m proud to have improved over the past couple of years. 

References:

Barnhart, B 2019, ‘7 Simple Steps to Master Instagram for Business’, Sprout Social, 28 August, viewed 16 November 2020, https://sproutsocial.com/insights/instagram-for-business/

Sprout Social, 2018, ‘The complete guide to social media for small business’, Sprout Socia, viewed 16 November, https://sproutsocial.com/social-media-for-small-business/

Peer Reviews #2

Peer Reviews #2

The first DA beta I reviewed was Brittany Manning’s Travel Instagram. @the_tattered_passport is an Instagram where Brittany shares photos from her travels along with stories and insights into the many places she has been. Brittanys DA has been developing over her years at university, meaning the DA is established in it’s following and present online. 

The Instagram page is clean and the layout is pleasing. The detail has been well thought out in regards to the flow of the page. The content that is being posted is what has been promised to followers and is also engaging. One thing I really appreciate about this DA is that the pictures aren’t over-filtered. A lot of travel Instagrams I’ve seen are too over-filtered and unrealistic. Filters can be a useful tool that can make your pictures pop and flow together but Brittany doesn’t abuse these filters, leaving the photos mostly raw in their natural beauty.

One thing that would elevate Brittany’s page would be reviewing local spots that are within a day driving distance. With COVID stopping overseas travel until TBD, this would be a great way to still connect with her followers regularly and give them content that they will like and maybe even use. A lot of people at the moment are looking up and down the NSW coast for weekend getaways or even day trips just to get away from their homes where they have spent most of this year. This could be an amazing feature to add in the future.

I look forward to Brittany’s final DA and to see how the final result comes out!

The next blog I reviewed was Stephanie Jory’s Hair Dresser Instagram page, @headgarderns. I know Steph’s DA well as I have seen it throughout my time doing the BCM subjects. Steph has been developing and growing her DA for years now. I have also been following this Instagram DA and have been loving to progress and the creativity of it. By using her parents business, it has allowed Steph to have inside access to all the amazing features Instagram have to offer for business Instagrams.

Steph’s DA is very pleasing to scroll through and follow along with. With business Instagram such as Head Gardeners, having an engaging feed and posts is significant, as it keeps followers and also gains new users attention. The hairstyles and photos that are being posted show that the business has good content to post to their page. The page flows very well also.

One thing that I would suggest to gain more followers and interaction would be using polls and story highlights. Stories are a great way of keeping your followers up to date on the everyday functions of the business. It gives them an insight into how to business operates and it’s less ‘formal’ than putting up a post. I feel that this would help with keeping users engaged and gaining more followers also. 

I am excited to see where this DA progresses over the final weeks.  

BCM302 – Peer Reviews

BCM302 – Peer Reviews

Pitch 1 – Steph: @headgardeners

I know Steph’s DA well as I have seen it throughout my time doing the BCM subjects. Steph has been developing and growing her DA for years now. I have also been following this Instagram DA and have been loving to progress and the creativity of it. By using her parents business, it has allowed Steph to have inside access to all the amazing features Instagram have to offer for business Instagrams.

Steph’s DA is very pleasing to scroll through and follow along with. With business Instagram such as Head Gardeners, having an engaging feed and posts is significant, as it keeps followers and also gains new users attention. The hairstyles and photos that are being posted show that the business has good content to post to their page.

One thing that I would suggest to gain more followers and interaction would be

 

 

Project Pitch

Project Pitch

My digital artefact is an Instagram page for my mum’s small business. The business is called That Little Shop In Jannali and specializes in women’s fashion and homewares. I created and run this Instagram page for my mum as a way to promote her business and to connect with customers on a more personal level. My mum brought the business in November 2017, meaning the Instagram page is 3 years old. I look forward to developing this digital artefact further.

Safe Trace – Reflective Statement

Safe Trace – Reflective Statement

BCM 303 – Assessment 3 Reflective Statement: SAFE TRACE 

The Dream Team came out strong from our first group assignment. The Safe Trace assignment from another group was very different from our original. We decided to make Safe Trace our own and give it a Dream Team twist. We found it hard to understand the original assignment, however, what is great about this assessment and subject is that it’s all about collaboration and using your strengths to bring a group of people together and use individual ideas to make something resembling a Safe Trace group assignment. We focused on the post-management of SHTF.

We brainstormed various ideas in relation to the COVIDsafe app. This would become our main idea for our Safe Trace assignment. Now with our main idea, we started to think about our presentation. With the short timeframe and the many ideas we came up with, we needed to breakdown our ideas to the most important and informative parts. 

We decided to use zoom instead of a Livestream. The reasoning why we choose zoom was because we wanted to be able to share our screen for various activities during our presentation. We broke down our presentation into five parts. Firstly, there will be an introduction. The introduction welcomes everyone to our zoom and we give a brief overview of the COVIDsafe app and how it works. Then we move onto a Kahoot with questions in relation to COVID and the COVIDsafe app. This is a fun way to get our zoom started and get everyone involved in our assignment. 

Thirdly, we dove into a live debate where two of us were for the app and two were against. The debate is to show the different sides of the COVIDsafe app debates and to also show facts and figures to back up each side. Next, we did an interview. Ben Freeman was our interviewee and we asked questions about his experience with the Corona Virus. We decided an interview was the best way to show a different point of view in comparison to ours. Lastly, we will do a conclusion where we reveal that we used the data collected from the Kahoot to show that our data is always being collected. 

Working together in the group was cohesive and collaborative. We spilt the workload evenly and our ideas were all accepted. We used everyone’s thoughts and ideas to come up with this process for our presentation. My part for the presentation was collecting facts and figures for the debate and writing the conclusion. 

As I reflect on these two past assignments, I am able to see the collaboration that took place in each one. The ability to change and shape our given assignment from the other tutorial group was something that was important for us to get creative with. Safe Trace was a positive and insightful experience for my group and myself an individual. 

Covid Cravings – Reflective Statement

Covid Cravings – Reflective Statement

Our Team Name: Dream Team

Group Digital Artefact: Covid Cravings 

“How to keep your security guards from turning on you when SHTF?”

This was the prompting question that shaped our digital artefacts. An odd question that seems narrow but when you peel it back, it’s quite broad. The Dream Team came up with a few ideas before we landed on management. With the world in its current predicament and with “stuff’ hitting the fan in a very real way, we used the COVID-19 pandemic as inspiration for our digital artefact, with comfort food as the focal point.

Comfort food was something that our group has seen a lot of people using to cope with being in self isolation. Not only eating it but actually learning to cook their favourite comfort food has been a trend these last couple of months. Personally, stress baking is a coping mechanism I use when I need something else to focus on. So we decided to focus on that element of cooking comfort food and how people are using it to manage the COVID-19 crisis.

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@covidcravings

Covid Cravings is an Instagram page that shares comfort food recipes and photos of delicious looking food. We originally wanted to do a WordPress where we would write our own blogs and reblog to a new Covid Cravings workplace. With WordPress not being super quick and easy to set up, we determined that an Instagram page where we can share photos of the food we make and the link to the blogs we write would be more efficient. Also another benefit for an Instagram page is that we could all have the login password and be able to post whenever we had a new blog or photo. One hurdle however, was the ability to post our blog links. With Instagram, you have a ‘link in the bio’, where you can post one link to a webpage. For us, we have several links to different blogs that needed to be posted. Then, I came across a site called LinkTree. We could make an account for free and put all our links in one place. It was a game changer for our DA and gave us the ability to show off all our blogs equally. 

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Covid Cravings – LinkTree 

The collaborative component of the assignment was persistent and productive. Our shared goal for this digital artefact and working hard individually to make it work was in my opinion was why Covid Cravings was successful. We all shared a passion for food and cooking, even with different skill levels. This was the basis for our idea to make and share food and also something that would benefit the community. Our goal was to make a page that people could use to help them through this tough time for many. “Cooking our way through the COVID crisis” was our motto and that what we did. 

The collaborative component of the assignment was persistent and productive. Our shared goal for this digital artefact and working hard individually to make it work was in my opinion was why Covid Cravings was successful. We all shared a passion for food and cooking, even with different skill levels. This was the basis for our idea to make and share food and also something that would benefit the community. Our goal was to make a page that people could use to help them through this tough time for many. “Cooking our way through the COVID crisis” was our motto and that what we did. 

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@covidcravings

The Dream Team had a set of rules that helped us in the collaboration process. These rules outlined the basics of groups like respect, understanding, listening, creativity and being open-minded. These rules allowed us to be as to come together and work extremely well given the current circumstances. 

My contribution to this group assignment was 2 blogs and the setting up of the Instagram page and LinkTree. My 2 blogs were savoury meals, as that was my area of comfort for me to cook and share. I made Pesto Pasta and Pulled Pork Rolls. Also setting up and keeping the LinkTree up-to-date was also an element I was in charge of. The Instagram page overall, was run and controlled by the group. Meaning, we would message in our Facebook group before we posted to make sure the flow of the page was cohesive and aesthetically pleasing. We agreed to try and make sure a blog was posted everyday to make sure the page was consistent and interesting. Overall, the collaboration of the Dream Team was successful and it was a positive experience.  

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Pulled Pork Buns

Pulled Pork Buns

This might be one tastiest and easiest meals you can make in a slow cooker or pressure cooker. Put this on in the morning before you start work or after you finish your breakfast and you’ll have a dinner 90% finished. This hearty dish is perfect for dinner, lunch or even made in bulk for a party. It only requires 7 ingredients and a slower cooker. This recipe is so simple, anyone that can cook it.  So, here’s how you do it:

 

Ingredients (4 People)

1.5kg pork shoulder

6 bread buns

1 cup (250ml) barbecue sauce

½ cup (125ml) apple cinder vinegar

½ cup (125ml) chicken stock

2 cloves of garlic, minced

1 serving Coleslaw

 

Method:

  1. Place the pork in the slow cooker. Pour on the barbecue sauce, vinegar and chicken stock. Add the garlic, cover and cook on low for 10 hours or on high for 8 hours. (Note: I used a pressure cooker when I made this, it cut the cook time from 10 hours to 2 hours! Don’t worry if you don’t have a pressure cooker, it will have the same delicious taste!)

 

  1. Remove the meat from the cooker and place it on a chopping block or plate. Shred the meat using 2 forks, then return the meat to the slower cooker and mix into the juices. (That’s where all the flavour is!)

 

  1. Make up the burgers by placing the coleslaw and then the meat on a bun and enjoy!
10 Minute Pesto Pasta

10 Minute Pesto Pasta

10 Minute Pesto Pasta

During this difficult time, finding easy and delicious meals isn’t at the top of your to-do list. This easy to make dinner only has 4 ingredients and takes under 10 minutes to make! This tasty meal is perfect for parents on the go, university students’ business with study or anyone that looking for a go-to weekly dinner. All you need is:

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Ingredients:

190g Barilla Pesto (I used the basil and rocket pesto but you can use whatever flavour you like!)

350g Pasta (I used spiral pasta but any type is more than fine)

1 Punnet of cherry tomatoes

3 tablespoons balsamic vinegar

Parmesan cheese for garish if you like

 

Method:

  1. Fill a medium saucepan with water and turn the heat to high. Lightly salt the water and bring water to boil. Once boiling, add all the pasta and cook for 8-10 minutes or until cooked through.
  2. While the pasta is boiling, grab a small frying pan and put on medium heat. Chop all cherry tomatoes in half. Put some olive oil in the pan and add the tomatoes.
  3. Once tomatoes start to slightly break down and cook, add the balsamic. Cook for 3-5 minutes. You want them to hold their shape so don’t leave them on for too long!
  4. Once pasta is cooked, drain and put back in the pot. Add in the Barilla Pesto and stir. When fully combined, serve in a bowl. Add tomatoes on top. All done!
  5. I added parmesan cheese on top!

 

This recipe is super easy and I hope it helps you all with your social distancing dinners!